This project was inspired by my own journey with caring for betta fish. They require and deserve much more care than advertised. First, I looked at the market and the product recommendations available in Canada.
This helped me shape the vision and goals of this niche brand in a saturated market and helped me develop a sustainable brand that stands out among the rest. Through ethical and sustainable fish care, The Happy Betta ensures your betta isn’t just surviving but is truly happy! ☻
Take a look at the brand guidelines book:
