This project was inspired by my journey with getting into tattooing as a hobby. I was in the market for practice products - tattoo skins that were inclusive and found there weren’t any. I also found that overall, the industry lacked regulations and formal education that helped create a system and structure to ensure safe and accessible tattooing.
The Informed Tattoos campaign was designed and developed to bring awareness to the many issues in the tattoo industry. The website campaign helps guide the user on a journey through the layered issues.
Take a look at my slide deck:
